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Arts marketing insights the dynamics of building and retaining performing arts audiences
by Bernstein, Joanne Scheff, Kotler, Philip
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Book
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Summary
Titles
- Full Title: Arts marketing insights : the dynamics of building and retaining performing arts audiences/ Joanne Scheff Bernstein ; foreword by Philip Kotler.
Notes
- Notes bibliographiques. Index.
Identifiers
- Isbns: 9780787978440; 0787978442
- Oclc Number: (OCoLC)690472934
Publication Statement
- Place: San Francisco, CA
- Publisher: Jossey-Bass
- Date: 2007
Physical Description
- Extent: 1 vol (xx-294 p.) :
- Dimensions: 24 cm
- Illustrations: Jaquette ill. en coul. ;
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