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Arts marketing insights : the dynamics of building and retaining performing arts audiences
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Book
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Summary
Titles
- Full Title: Arts marketing insights : the dynamics of building and retaining performing arts audiences/ Joanne Scheff Bernstein ; foreword by Philip Kotler.
Notes
- Incluye referencias bibliográficas (p. 267-280) e índice.
Identifiers
- Isbns: 0787978442; 9780787978440
- Oclc Number: (OCoLC)932799366
Publication Statement
- Place: San Francisco
- Publisher: Jossey-Bass
- Date: 2007
Physical Description
- Extent: 294 p
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