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The Cool Factor: Building Your Brand?s Image through Partnership Marketing.
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Summary
Titles
- Full Title: The Cool Factor: Building Your Brand?s Image through Partnership Marketing.
Identifiers
- Isbns: 9780470371961; 047037196X
- Oclc Number: (OCoLC)941576488
Publication Statement
- Publisher: John Wiley & Sons
- Date: 2008
Physical Description
- Extent: s
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