Books in: "Bernstein, Joanne Scheff"
15 Results
Sort By:
Foreword (Philip Kotler). Introduction. The Author. Prologue. 1. The State of Performing Arts Attendance and the State of Marketing. 2. Exploring Characteristics of Current and Potential Performing Arts Audiences. 3.…
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than…
Book content would be filtered here.
Articles content would be filtered here.
Paperback content would be filtered here.
- 1
- 2