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Arts marketing insights : the dynamics of building and retaining performing arts audiences
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Book
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Summary
This resource shows arts managers and marketers how to reevaluate their marketing strategies in light of changes in their audiences, the economy, and the place the arts hold in people's lives. It offers both long-range marketing planning and short-term solutions.
Read More ↓Titles
- Full Title: Arts marketing insights : the dynamics of building and retaining performing arts audiences/ Joanne Scheff Bernstein.
Identifiers
- Isbns: 0787978442; 9780787978440
- Oclc Number: (OCoLC)71284971
Publication Statement
- Place: San Francisco, Calif. ; Chichester
- Publisher: Jossey-Bass ; John Wiley [distributor]
- Date: 2006
Physical Description
- Extent: pages cm
Summary
- This resource shows arts managers and marketers how to reevaluate their marketing strategies in light of changes in their audiences, the economy, and the place the arts hold in people's lives. It offers both long-range marketing planning and short-term solutions.
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