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Arts marketing insights the dynamics of building and retaining performing arts audiences
by Bernstein, Joanne Scheff, Kotler, Philip
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Book
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Summary
Titles
- Full Title: Arts marketing insights : the dynamics of building and retaining performing arts audiences/ Joanne Scheff Bernstein ; foreword by Philip Kotler.
Edition Statement
- First edition
Notes
- Includes bibliographical references (p. 267-280) and index. - Formerly CIP
Identifiers
- Isbns: 9780787978440; 0787978442
- Oclc Number: (OCoLC)1106773731
Publication Statement
- Place: Hoboken, NJ
- Publisher: John Wiley & Sons
- Date: 2007
Physical Description
- Extent: xx, 294 Seiten
- Dimensions: 24cm
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