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Arts marketing insights : the dynamics of building and retaining performing arts audiences
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Book
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Summary
Titles
- Full Title: Arts marketing insights : the dynamics of building and retaining performing arts audiences/ Joanne Scheff Bernstein ; foreword by Philip Kotler.
Notes
- Referències bibliogràfiques¨p. 267-280. Índex.
Identifiers
- Isbns: 9780787978440; 0787978442
- Oclc Number: (OCoLC)970493768
Publication Statement
- Place: San Francisco, Calif.
- Publisher: John Wiley & Sons
- Date: 2007
Physical Description
- Extent: xx, 294 p. ;
- Dimensions: 24 cm
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