Donor-centered planned gift marketing

Summary

Titles

• Full Title: Donor-centered planned gift marketing/ Michael J. Rosen.

Series Statement

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Notes

• Includes bibliographical references and index.
• Introduction to donor-centered marketing -- Identify who makes planned gifts -- Identify what motivates planned gift donors -- Educate and cultivate planned gift prospects -- Educate and cultivate professional advisors -- the ask -- Stewardship -- Getting started.

Identifiers

• Isbns: 9780470581582; 0470581581; 9780470915318; 0470915315; 9780470915325; 0470915323; 9780470915332; 0470915331
• Oclc Number: (OCoLC)437306209

Publication Statement

• Place: Hoboken, N.J.
• Publisher: John Wiley
• Date: 2011

Physical Description

• Extent: xxx, 347 pages :
• Dimensions: 26 cm.
• Illustrations: illustrations ;

Table Of Contents

• Introduction to donor-centered marketing --
• Identify who makes planned gifts --
• Identify what motivates planned gift donors --
• Educate and cultivate planned gift prospects --
• Educate and cultivate professional advisors --
• the ask --
• Stewardship --
• Getting started.

Subjects

Writers