Donor-centered planned gift marketing

Summary

Titles

• Full Title: Donor-centered planned gift marketing/ Michael J. Rosen.

Series Statement

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Notes

• Includes bibliographical references and index.
• Donor-Centered Planned Gift Marketing (AFP Fund Development Series); The AFP Fund Development Series; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction to Donor-Centered Marketing; Chapter 2: Identify Who Makes Planned Gifts; Chapter 3: Identify What Motivates Planned Gift Donors; Chapter 4: Educate and Cultivate Planned Gift Prospects; Chapter 5: Educate and Cultivate Professional Advisors; Chapter 6: The Ask; Chapter 7: Stewardship; Chapter 8: Getting Started; Appendix A: Planned Gift Program Potential Worksheet; Appendix B: Bequest Confirmation Form.

Identifiers

• Isbns: 9780470915318; 0470915315; 9780470915332; 0470915331; 1282859870; 9781282859876; 9786612859878; 6612859873
• Oclc Number: (OCoLC)676697159

Publication Statement

• Place: Hoboken, N.J.
• Publisher: John Wiley
• Date: 2011

Physical Description

• Extent: 1 online resource (xxx, 347 pages) :
• Illustrations: illustrations

Table Of Contents

• Donor-Centered Planned Gift Marketing (AFP Fund Development Series); The AFP Fund Development Series; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction to Donor-Centered Marketing; Chapter 2: Identify Who Makes Planned Gifts; Chapter 3: Identify What Motivates Planned Gift Donors; Chapter 4: Educate and Cultivate Planned Gift Prospects; Chapter 5: Educate and Cultivate Professional Advisors; Chapter 6: The Ask; Chapter 7: Stewardship; Chapter 8: Getting Started; Appendix A: Planned Gift Program Potential Worksheet; Appendix B: Bequest Confirmation Form.

Summary

• A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously. Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing cha.

Subjects

Writers